Branding & Messaging
My expertise is in strategy, business development, ecosystems, communications and team building. I support companies by helping them with strategic planning, annual budgets and financing as well as brand storytelling and communications. It’s about making sure the founders’ vision for their company meets a need in the market and we make sure together to build a business that meets that need, that the numbers make sense and we communicate this in a clear, impactful, compelling way to various stakeholder audiences.
I have demonstrated my ability in growing companies through well thought out strategic initiatives, developing and managing a rich ecosystem of partners and collaborators, and articulating a clear and concise message for a local and international audience. As vice-president of partnerships for C2, an international creativity and commerce business conference founded by Cirque du Soleil and Sid Lee, I identified and developed business relationships with companies of all sizes and sectors. Previously, strategy and government relations advisor at EDC, Canada's export bank and political advisor in the government of Quebec.
Academic training: Bachelor of business administration from HEC Montreal, MSc Diplomacy and trade from Monash University in Australia and MSc Comparative Politics from the London School Economics.